Long live the brand, long lives the capitalist

Long live the brand, long lives the capitalist!

“What is the future Indian Economy”? Is the question everybody is talking? Many businessmen are worried about their investment they have made in India. Indian politicians and nationals are waiting for the new investments to come. Indians have huge hopes for the new job generation.  A country with a large manpower is waiting for a futile dawn of development.

Everybody is waiting for the results of election 2014 but what new government will do to our wounded economy? Is an unspoken question that we are facing? Answer of these question lies in the definition development. Shopping malls, Skyscrapers, Theme restaurants and landscaped garden are enough to attract the upper income group for a concept of paid happiness, although it sounds vulgar but it is the order of the day. The sheer pleasure and happiness in life we have lost. Superficially fast and addictively hectic life has become an obsession.  As two minute fast food has replaced our breakfast habits and mobile apps have decided our social status. The very existentialist Albert Camus say. “To be happy we must not be too concerned with others”. But now it is applied in other way round. We are going away from life day by day.

In 2013 India became more brand conscious. All so called branded garments are either made in Bangaladesh, Nepal , Malesia, Thailand or China. But main office will be in Europe or US.  The neo-rich or confused intellects of India is crazy about brands. If you enlighten them the story behind the production then they suitably neglect the reality.

2013 has been the mélange year of virtual and physical world. The wow virus of pseudo globalization has been infected at large with the development of mobile telephony and internet. The line among private, personal and social is blurred for the urge of sensationalism and online status quo.

Every day you have to upload photos and information which is very private and personal on the other hand it is useless. Your beloved will relish this information and will tweet on it. You will do the same. This all ritual will take most of your productive time of the day.

It seems like we are only consuming the products and using services. In other words we are working for good earning and then we are spending for maintaining our social status and not making our living. Love, Satisfaction and Happiness are the hypothetical words we have not learned them.  Capitalist has defined them for us.

It seems we are live to spend on a brand to prove our honesty towards it. Long live the brand long lives the capitalist.

It is time to wake up now. Let us get back to life and communicate with the hawkers and the vegetable market vendors as they will be kind enough to offer us some extra as a courtesy gesture, which we do not find in shopping mall.

Recognizing need is more important than becoming brand loyal. There is a great difference between friend and acquaintance.  Friends always stand by us in good and bad time. We are surrounded by only acquaintances.

This year we have also witnessed the holy man business.  This is time to realize the need to be human. If we become human we will find no differences in the world and then there is no reason to fight. We can do many better things than just to hate and fight. I remember the lines of Victor Hugo “Change your opinions, keep to your principles; change your leaves, keep intact your roots.”

Indian will be self sufficient if we unite and work. We need to remember the thoughts of Albert Camus “to be happy must not be too concerned with others.” Life is very simple only if we want to.