Britney Spears a journey from noun to verb, adverb and phrase
The year 2000 has brought new ideology to the youth across the globe. MTV or Channel V is the new youth choice of television. Satellite Television has proved to be boon to Indian youth by that time.
The genre of music video replaced the place of much needed book. Music video artist overtook the place of Cine star. Music Video artist became the heart throb and youth icon. Britney Spear who was a teen sensation made records on Billboard top ten by her back to back music videos on music channels. This celebrity status of Britney Spears spread across India. Britney’s fist debut hit, ‘hit me baby one more time’ became youth anthem.
Every college canteen, cake shop and food joints displayed her posters. That was the era of karaoke, umpteen numbers of teen girls tried to mimic her voice and moved her footsteps. Many hardcore rock loving boys criticized her as being loud and cheap. Girls went crazy with her lingua franca. She became a super star overnight without working in a single film.
News papers started publishing her gossip as if she is the most looked for community as it was the first phase of globalization; it was the era of no mobile telephony. Print was the most powerful and sought-after media. Radio, TV was the supplementary media. Britney Spear could not hold her charisma post 2007 as it is the post globalization and internet era. She faced fierce competition of many teen sensations and her growing age, marriage and other gossip put her down.
Today on her birthday it worth taking a look how this cute looking Britney Spears added a chapter in psychological chapter, English language and how she became a landmark of capitalism, She inspired writers to write on market trends.
Psychology - Britney Spears Complex - Mental condition where one thinks they are very popular, and/or talented, when in fact they are neither.
Thomas Bond, Chris Hughes’s book ‘O-level English Critical Guide (Concise) (Yellowreef)’ describes Britney Spears as a bad role model for young teenagers
Christopher R. Smit wrote a book on 21st century marketing scenario, ‘The Exile of Britney Spears: A Tale of 21st Century Consumption’
Christopher Smit is associate professor of media studies at Calvin College in Grand Rapids, Michigan. He writes on the intersections between media, aesthetics, culture, and the disabled body. Christopher R. Smit examined Britney Spear as a cultural icon and analyzes what her story says about the state of our souls. This book does not talk about Spears or her turbulent life, this book is a sobering assessment of pop culture and the way we devour, digest, and expel celebrities in modern society. John Sinkevic shoulders this opinion.
Dr Lupin a Britney fan (fan after her breakdown) reads these books as a sociology text book.
Britney Spears’s single "If U Seek Amy." many pointed out, the song's title, as the lyric itself makes no sense in context, boys of boulevard started teasing girls by this song, ‘ if you seek Amy.’ The suggestive video compel TV news anchor, "Britney Spears Song Lyrics Spell Out Obscenity in Disguise," the question was has Britney pioneered a new kind of dirty pun?
If we dust out the literature we find the trope of spelling out fuck with the words if you see Kay has been explored by musicians. The blues pianist Memphis Slim’s song "If You See Kay," about his lost girlfriend, in 1963:
If you see Kay
Please tell her I say, "Hurry home."
Lord I ain't had no lovin'
since my little Kay been gone.
If you see Kay,
Please bring her home to me.
Please tell her I say, "Hurry home."
Lord I ain't had no lovin'
since my little Kay been gone.
If you see Kay,
Please bring her home to me.
Rock songs of same title lo-fi pioneer R. Stevie Moore in 1977 released his "If You See Kay," a heartbroken revenge song that concludes: "If you see Kay you."
Canadian band April Wine in 1982 released a lousy song “If You See Kay" has lines like "She had the look of need/ Like 'Give it to me'/ I decided I should take a chance."
The pop-punk band Poster Children In 1990 released a ragged and raucous song of same title "If You See Kay,” In 2005 the Norwegian punk band Turbonegro released the slick and poppy "If You See Kaye," performed in English.
The Irish band used the same trope and released their song "If You See Kay" . they acknowledged in an interview, it is the debt to James Joyce—whom we identify as "a literary god in Ireland”. James Joyce used this trope, “If you see kay" gag in Ulysses. The Irish literary god does in fact appear to be the first person it in Ulysses; Joyce used poetry sung by the Prison Gate Girls:
If you see kay
Tell him he may
See you in tea
Tell him from me.
Tell him he may
See you in tea
Tell him from me.
In the third line, Joyce manages to encode cunt as well. Take that, Britney!
Joyce isn’t the only great writer to encode dirty words in his work, much before English William Shakespeare used a similar trick. In Twelfth Night, Olivia's butler Malvolio receives a letter written by Maria but in Olivia's handwriting; analyzing the script, Malvolio says, "By my life this is my lady's hand. These be her very C's, her U's and her T's and thus makes she her great P's." With the and sounds like N, Shakespeare not only spells out cunt, but includes pee as well, no news anchor, or even a town crier, to explain it.
Jesse Sheidlower formerly the editor at large of the Oxford English Dictionary and now the president of the American Dialect Society. In his book,’ The F-Word’ and mentioned Britney Spears in a chapter. He also published it in Observer 2003 an article stating the language and Britney Spears.
Britney Spears added a word ‘Auto-tune – an old studio trick made famous by Britney Spears’ in Oxford this year.
Let us take a look at some other words her fans read it in different way,
The word Frappuccino: A blended coffee beverage. But fans of Britney Spears read it: A source of pure joy and happiness.
The word Felicia a phrase “bye Felicia!”: But fans of Britney Spears read it: Britney’s longtime, and much beloved assistant.
Lexie: A name, traditionally given to females. But fans of Britney Spears read it: Britney’s adorable mini-me of a niece.
To me Britney Spears is the best example of marketing; she is the best example 15 minutes of fame Warholian fame. She triggered the era of crass consumerism all over world. Her success is nothing but the capitalism. Today on her birthday, I wish her all the best and recall her voice ‘hit me baby one more time’
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