Donald Trump taught us pivotal lessons of Marketing

Donald Trump taught us pivotal lessons of Marketing

Donald Trump’s candidacy has been a powerful force in the race and grabbed a great deal of media attention.

Trump is already been generating headlines. Trump’s brash demeanor and hateful or stupid statements made him rise in the polls.

We as Indian should learn some lessons of marketing from Trump. They will be helpful for any brand or political cause.

1. One should know your audience

Donald Trump doesn’t care for your love or hate. He’s targeting only a selected crowd. Trump is giving voice to feelings that are widely shared in that political party and natives. In the same way, your brand doesn’t have to appeal to “everyone.” Know your target market and speak to their concerns in a relevant way.

2. One should know their brand

Donald Trump knows who he is. The Trump’s campaign trail is familiar to New Yorkers. Trump is famous New York real estate developer, bestselling author and TV reality-show contest business mogul on “The Apprentice.”  Trump is famous for his image. He’s now entering into politics over business deals. He’s always known for bold and brassy and always carried a take-no-prisoners attitude.

We can underline the strategy - A brand needs to stand for something. There are many who hate Trump, but they find themselves grudgingly admiring the consistency of his brand message. What you see is what you get.

3. Be bold

Trump always gave outrageous remarks during the campaign. May it be his inflammatory remarks about Mexican immigrants or accusing John McCain of not being a “war hero,” but every new media tornado seemed to boost his image in the polls. The reason: core supporters respect him for speaking truth.

The lesson: Don’t be afraid and stand strong as a brand, even if it’s controversial. He took a risk. We should learn, even if you lose some customers who don’t “get it,” as long as you keep appealing to the niche market of customers who love you the most.

4. Love yourself and your abilities

All candidates these days test out their message before it goes on air, they try to find the right combination of words and issues to appeal to the voters. It often up sounds excessively artificial. We lose the real human connection between candidate and voters. Trump being a conservative Republican people called him unrehearsed and unpolished -- he’s always ready to speak off the cuff. Every day on the campaign he talked his mind out.

The same goes with our product. It is vital to trust your good idea and trust that others will feel the same.  If you try to make your product appealing to everyone, it ultimately appeals to no one. As the saying goes too many cooks spoils the soup, makes a sense here.

5. Do no bend and regret

Trump promoted his campaign loudly and clearly. He never bends on his stand and never apologized for his comments. He stood strong by his stand and never replied the media or people who blamed him.

It’s hard to know where to draw the line. Never apologize for the mistakes you have not made. Apologize for the mistakes you made. It creates your image. Never give a heed to your critics and your reaction becomes a cannon fodder against you.