Birth of Hybrid Media in India
Concept of cable television is faded in the waves of Direct
to home TV. Parents are happy to get clearer picture and kids are happy for
their favorite sports channels. This rosy picture did not remain for a long. In
year 2010 we had very many options of laptop and internet facility. With the
spread of 3G internet option now 1222million people are accessing the videos
and news on their mobile. Mobile is becoming your information device. World is
just a click away. 2nd decade of 21st Century is more
remarkable for the smart phones, fablets, tablets, and laptops. The landscape
of advertising has changed rapidly. There is a new technology and software are
sued to make online applications and advertisings. Mobile, Tablets and Fablets
is known as a new hybrid media. This is a call of new era.
World of advertising is overwhelmed with the birth of Hybrid
Media. All Mass Media students will be
lucky.
Rahul Mate
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